These Are The 3 Main Reasons We See Keeping Founders From Finding Leads At Scale

Read time: 3 minutes

Just over a year ago, when Bedrokk was in its launch phase, we aimed to validate the challenges faced by early-stage startups with their Go-To-Market strategies.

Through a survey, we amassed over 100 responses, unveiling the main hurdles:

1. Product Traction/Usage

2. Defining Scalable Processes

3. Finding Customers/Users

If you're having trouble with lead generation, know that you're not alone. This challenge is a shared struggle among many early-stage startup founders.

Understanding why most founders struggle to unblock this issue is crucial. In today's edition, we'll learn what are these challenges and how you can overcome them, kickstarting your lead generation engine.

1: Not A Clear Idea Of Who The ICP Is

Yes, we understand, it sounds repetitive. But you'd be surprised how many founders overlook the crucial step of defining their ICP. This oversight leads to a broad audience that doesn't perceive the problem you're solving as significant enough to invest in a solution.

When seeking leads, your message may be spot on, and your solution may address a pressing issue. However, you're likely reaching the wrong audience.

How to fix it: Tailor your ICP to the problem you're solving. Pay attention to those who show the most urgency, responsiveness, and engagement—they're the ones most likely to invest in a solution.

2: Not Solving A Real Problem

Big Problem = Big Opportunity

If your solution doesn't address a significant problem, the market won't respond positively, and demand for your solution will be limited.

How to fix it: Engage with your ICP. Identify areas where there are major problems and ask the right questions to understand which specific issues need solving. Validate these problems and determine the best approach to address them.

Step 3: Prioritizing the Solution Over the Problem

The journey toward reaching PMF is about building a solution that solves your customer’s/user’s problem in the most convenient way that they just can’t stop using and talk about it.

The bigger the problem, the more difficult it will be to build the right solution - but that’s part of the journey.

We’ve seen many founders identify the problem they want to solve, but along the way, they lose focus of the problem they wanted to solve from the beginning, and they transition into building a solution without a problem, or what we like to call a SISP.

This leads to delivering the wrong message to your audience or simply marketing a solution that no one will use or buy since there is no real need for it.

How to fix it: Validating a real problem is the most valuable part a startup can have. It becomes the central focus and driving force behind the company's mission. Stick to the problem and focus on shortening your product’s feedback loops required to attain PMF. Embrace failures as stepping stones toward success; each setback brings you closer to your goal.

Conclusion

Defining your Ideal Customer Profile (ICP), ensuring your solution tackles a real problem, and staying focused on the problem over the solution, will help you communicate a clear message that will in return, help you find leads at scale as you become better at solving the problem.

These steps may seem basic, but they're the bedrokk (pun intended) of any startup journey.

So, let's tackle these obstacles together, armed with the knowledge that overcoming them brings us closer to our goal: making a real impact in the market and your vision a reality.

If you found these tips valuable, email us or drop a comment below to let us know. Your feedback helps us continue supporting startups like yours.

If you are ready to take your startup to the next level, this is how we can help 🏆️ 

• Hands-on Collaboration: If you are a startup founder who has initial traction and would benefit from a highly customized approach to help accelerate your startup’s revenue growth.