Read time: 4 minutes

Happy Wednesday, and welcome back to our newest edition! Today we’ll talk about the “GTM Matrix”, and how we use it to gauge a startup’s GTM health score.

This is a very simple yet effective way of understanding the strengths and weaknesses of any startup’s GTM systems and strategies, we will go over the questions and criteria that we use with the startups that we work with in order to make an accurate assessment of what’s missing in their GTM foundation and how we can work on improving it.

In one of our mini-series, we did a breakdown what are the components of the Go-To-Market and what each part focuses on.

The GTM Matrix is a framework that we use to assess the health of those components for every startup we work for, the steps and questions done in this process allow us to immediately identify the weaker links in the GTM strategy so that we can focus on defining and deploying the right systems to maximize the impact we have on the startup’s GTM traction.

Following this process will not only help you get an accurate assessment of your startup, it will also help you focus on the things that can have an immediate impact on your startup.

So if you are serious enough about strengthening your startup’s GTM systems and strategies, steal and implement this framework!

Breaking down the GTM Matrix