[Lesson 1] From Prospects to Customers: TTV

Read time: 3 minutes

Welcome to our latest newsletter edition! Before diving into today's topic, we want to express our gratitude for your support - we've surpassed the 500 subscribers mark! This newsletter aims to make Go-To-Market knowledge accessible to all founders, helping you learn and apply these insights to positively impact your startups and entrepreneurial journey. Please help other entrepreneurs by sharing this newsletter with those who can benefit from this knowledge.

Now, let's get back to the action. Building on the success of our previous mini-series, we've decided to try another one. Today, we're kicking off a new series of lessons, focused on helping founders increase their odds of turning prospects into paying customers. The magic word for this series is "Time to Value" or TTV. Over five editions, you'll master the art of TTV and how it can set your startup on a path to success.

The objective of this lesson is to grasp the power of TTV and understand why customers cherish a shorter journey to reach it.