How to leverage intent-based selling

Read time: 2.5 minutes

You've successfully overcome the challenge of directing traffic to your website and converting those visits into leads. However, the sales conversion rate isn't meeting your expectations. Various factors could contribute to this, but a strategy we've consistently found effective is implementing an "intent-based" sales approach.

This method has a broad influence as it comes into play early in the sales process. It allows you to engage with prospects at their current stage, guiding them toward becoming genuine sales opportunities. This targeted approach is more effective than employing a generic sales strategy for all types of leads.

This is how you can implement it in your startup ⬇️.