How To Make Your Product Standout From The Rest

Read time: 2 minutes

We’ve worked with all kinds of startups, big, medium, small, pre-revenue, MVP, post-revenue, PMF, etc.

Of all the products, the most successful ones always had these two traits.

When you are releasing your product to the market, the two things that matter most are:

1. Ease of integration/setup

2. Time to Value (TTV)

What is the common factor between them?

If you look closely, both of these traits are related to time.

Products that are easy to start using save users time compared to those that require extensive integration.

Similarly, products with a quick Time to Value (TTV) offer users an early glimpse of the benefits they'll experience with full product utilization, increasing their excitement in their journey.

What should you measure?

When it comes to integration/setup, measure the time from registration/sign-up to the first actionable step post-integration.

Bonus* → For added impact, align the first action with value delivery to shorten Time to Value (TTV).

Utilize activation metrics to gauge TTV, as they correlate with retention and engagement. Track the duration for users to become "activated" from their initial session.

Focusing on shortening these two metrics can have a massive impact on top line revenue, retention, and product engagement.

Conclusion

The success of a product often depends on two critical traits: ease of integration/setup and Time to Value (TTV).

Both are fundamentally linked to saving users time.

By improving them, you can drive higher revenue, retention, and product engagement, ultimately leading to greater success for your startup.

If you found these tips valuable, email us or drop a comment below to let us know. Your feedback helps us continue supporting startups like yours.

If you are ready to take your startup to the next level, this is how we can help 🏆️ 

• Hands-on Collaboration: If you are a startup founder who has initial traction and would benefit from a highly customized approach to help accelerate your startup’s revenue growth.