Mini Series 2/5: How to Attract and Retain Customers at an Early Stage

Read time: 4.5 minutes

Welcome to the second edition of our series on customer acquisition and retention.

In this edition, we'll share how content marketing and how you attract and retain customers, and also set your startup as a category leader.

Content marketing is not just about creating content; it’s about delivering value and building trust with your audience.

What You’ll Learn:

• The role of content marketing in customer acquisition.

• Steps to create and distribute effective content.

• Key Performance Indicators (KPIs) to track your success.