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Mini Series 3/5: How to Attract and Retain Customers at an Early Stage

Best Content Marketing Formats that Convert

Read time: 4.5 minutes

Welcome to the third edition of our mini-series on customer acquisition and retention. In this edition, we'll cover the best content marketing formats that convert into leads or installs.

We'll provide frameworks for building each format and share examples from the following industries; B2B SaaS, B2C SaaS, Marketplace, and Mobile Apps.

By the end of this newsletter, you'll have actionable strategies to implement in your startup.

What You’ll Learn:

  • How to create each content marketing format; Blog posts/articles, Case Studies, E-books & whitepapers, Webinars & Live Demos, Video Content.

  • Best practices and things to avoid.

  • Key Performance Indicators (KPIs) to track your success.

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