PLG Done Right

Read time: 3.5 minutes

Hello Founders,

Having worked with a few startups in low-touch product-led growth (PLG) products, we’ve had the opportunity to turn trials and freemium users into loyal paying customers.

Today, we want to share key strategies that have consistently successfully converted non-paying users into paying ones.

We’ll discuss three crucial metrics: activation rate, time to value (TTV), and adoption rate.

Understanding and optimizing these indicators can help you build momentum and achieve repeatable success. Let’s explore how to make this happen.

What You’ll Learn:

• How to implement an effective PLG strategy

• What are the metrics that matter most

• Best practices and what to avoid