Tagging a website, step-by-step guide

Read time: 2 minutes

If your website isn't properly tagged, it's like swimming without goggles—keeping afloat but unsure of your direction.

Website tagging involves adding a small piece of code to sections you want to measure analytics on, like visits, sign-ups, pricing requests, purchases, and other relevant actions on your site/app.

Without a properly tagged website, leveraging its data for informed decisions becomes impossible.

Today, you'll learn how to tag your website, enabling you to collect crucial data for enhancing your user conversion flow—and the best part, you can set it up for free.

Follow this 5-step guide to tag your website

1. Create a GA4 (Google Analytics) Account (if you already have one, you can skip this step)

   • Make sure to add a data stream (Website or Mobile App)
     

2. Set Up and Install Tag Manager and make sure to:

   • Properly set up the container

   • Add and verify your tags to make sure they’re working properly before publishing
     

3. Configure Google Tags → The Google tags will enable the data flow between your website/app and GA4 and/or Google Ads.

   • Make sure to verify the tag works before moving forward to the next step.
     

4. Set up GA4 events → This is where you can define the user activity you would like to measure within your website/app.

   Pro Tips:

   • Clearly define the trigger action for the event

   • Include event parameters to provide additional enriching data

     

     Data Flow for a tagged Website/App

5. Mark the most important events as conversions, this:

   1. Enables conversion reports.

   2. Allows bidding on conversions for Paid Ads.

   3. Attributes credit to conversions, identifying touchpoints.

   4. Enables advertising to unconverted users.

Great! Now your website is fully tagged, allowing you to collect invaluable insights and data from your users.

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