Want to increase your startup's valuation?

Read time: 3 minutes

Fundraising demands significant dedication and effort, constituting a full-time commitment. As a founder, gaining access to investors often requires considerable perseverance and hard work. In such a challenging landscape, wouldn't you want to increase your chances of not just securing a meeting with an investor but also successfully raising funds?

Contemporary fundraising has grown more demanding, with some investors setting high benchmarks like $1M in Annual Recurring Revenue (ARR) even for seed-stage rounds. Beyond mere ideas, investors now seek businesses that align with "VC backable" criteria, emphasizing the importance of initial traction and evidence that the business is gaining momentum.

In our discussions with several investors, we sought their insights on elements beyond the Total Addressable Market (TAM) and Serviceable Addressable Market (SAM) that carry significance at an early stage, particularly in relation to Go-To-Market strategies.

Here are their perspectives…